— The brief
A scaffolding site that owns every service in every town.
Vertical wanted to dominate Essex and East London for every type of scaffolding job — residential, commercial, industrial, towers and access — across every town they cover. That meant going wide on structure: a dedicated page for each service, each area, and the combinations that actually get searched.
And it had to convert. Scaffolding leads close on a phone call or a WhatsApp — not a contact form that gets read tomorrow.
— What we shipped
172 pages, SEO + GEO baked in, WhatsApp-first quoting.
01 / SCALE
172 pages, structured
Service pages, area pages and service × area combinations — every commercial query a customer might type, with a real page behind it.
02 / SEO
SSR + schema, day one
TanStack Start SSR, unique titles and descriptions per page, LocalBusiness + Service schema, and a sitemap that surfaces every page to Google.
03 / GEO
Cited by AI search
/llms.txt, clean semantic HTML and structured answers so ChatGPT and Perplexity can pull Vertical as the answer for Essex scaffolding queries.
04 / CONVERT
WhatsApp-first quoting
Sticky WhatsApp CTA, click-to-call header and a tight quote form — £10m liability and same-day response front and centre.
“Every town, every service, one site. And the phone has to ring.”
— How we built it
Lovable + TanStack — 172 pages without 172 headaches.
Built on Lovable’s TanStack Start template so every one of the 172 pages ships with proper SSR, its own metadata, its own schema and a clean URL. That’s the foundation that lets Google index the whole site and AI engines cite it confidently.
We’re a UK Lovable agency for local service businesses and a Lovable SEO agency getting those sites to the top of Google and into ChatGPT answers for the queries that actually book jobs.
— The outcome
A scaffolding brand built to compound across Essex.
Vertical now own a 172-page site that gives them a real chance to rank for every scaffolding query across Essex and East London, a WhatsApp-first quoting flow that lands straight on the team’s phones, and an SEO + GEO foundation built to compound month after month.