A CRM. A job tracker. A booking platform.Whatever your business needs — built to fit, not adapted to fit.
Stop bending your business around someone else's SaaS. We build custom web apps, CRMs and tools on Lovable that match exactly how your team actually works — in weeks, not quarters.
- Custom CRMs that replace per-seat SaaS
- Job tracking & scheduling for service teams
- Booking platforms with Stripe + email
- Multi-user, role-based, RLS by default
Fixed-scope quote on the call. No Notion docs, no discovery invoice.
Get found on every search & AI engine
◆ The promise
Tired of bending your business to fit someone else’s software? We build it around you.
Whether you need a CRM for your sales team, a job tracker for a trades crew, a directory for your industry, or a booking platform for your service — we build it on Lovable so it ships in weeks and rents nothing per seat.
Ship in days
1–6 weeks, not 6 months
Real code
React + TanStack, yours forever
Ranks day one
SSR, schema, /llms.txt baked in
Then we grow it
GEO + SEO retainer optional
◆ What we build
Whatever’s in your head, we can ship it.
Marketing sites, full SaaS apps, internal tools, AI products, custom CRMs, directories, booking platforms. If Lovable can run it, we can build it — properly coded, properly ranked.
Custom CRMs
Pipelines, automations, reporting — built around your actual sales motion. Multi-user with row-level security. Cheaper than HubSpot, fits like a glove.
- Pipelines
- Automations
- Email integrations
- Reports
Job tracking apps
Field service tools for trades, agencies and ops teams. Quotes, jobs, scheduling, photos, sign-off — on phone and desktop.
- Quotes
- Scheduling
- Field updates
- Invoicing
Booking platforms
Two-sided marketplaces with listings, search, calendar booking, Stripe and email confirmations. Therapy, fitness, services — anything bookable.
- Listings
- Calendar
- Stripe
- Reviews
Vertical SaaS
Niche SaaS for one industry, done right. Plumbers, photographers, dentists — pick a vertical, we'll build the product.
- Multi-tenant
- Onboarding
- Billing
- Admin
AI-powered ops tools
AI document generation, intake forms, smart routing. The boring repetitive task in your business — automated.
- Intake forms
- AI summaries
- Auto-routing
- Email triage
Marketing + app combined
Marketing site + product app on one codebase, sharing auth and design system. One agency, one repo, one bill.
- Landing
- Pricing
- Auth
- App
◆ How it works
Three steps. No agency theatre.
Idea call
30 minutes. You describe the thing in your head. We scope it live and quote a fixed number — no Notion docs, no discovery invoice.
Build sprint
1–6 weeks depending on scope. You watch it ship in real time on a staging URL. Daily Loom updates, async-friendly.
Launch + rank
Day one we ship with SSR, JSON-LD, /llms.txt, sitemap and analytics. Then the GEO + SEO machine starts compounding traffic.
◆ The stack
Real code. Real production stack. Yours forever.
Every build ships as a real React + TanStack Start repo, hosted on Lovable Cloud. You can export it, fork it, self-host it, or keep prompting changes yourself after we hand over.
React 19
Production-ready UI
TanStack Start
SSR, type-safe routing
Lovable Cloud
Auth · DB · Storage · Functions
Tailwind v4
Design tokens, dark/light
Stripe
Payments + subscriptions
Resend
Transactional email
Postgres + RLS
Row-level security by default
AI Gateway
Gemini, GPT-5, Claude
◆ Build pricing
Fixed scope. Fixed price. No surprises.
1–3 weeks
Marketing site
from £1,500
- SEO + GEO baked in
- CMS optional
- Stripe + email forms
- Analytics & schema wired
3–6 weeks
Web app / tool
from £3,000
- Auth + DB + storage
- Custom flows & dashboards
- Stripe payments
- Admin panel included
4–8 weeks
Custom CRM
from £3,500
- Pipelines & automations
- Multi-user roles + RLS
- Email + WhatsApp integrations
- Replaces per-seat SaaS
Every build includes the SEO + GEO foundation: SSR, JSON-LD, sitemap, /llms.txt, robots, analytics, Open Graph. Optional Growth Plan retainer (£497/mo) keeps the rankings climbing after launch.
◆ Common questions
Quick answers.
Why not just use HubSpot, Monday or Pipedrive?+
If they fit, use them. They usually don't — that's why founders come to us. A custom CRM that fits your workflow exactly costs less than 18 months of per-seat fees and stops your team copy-pasting between apps.
Can you connect to my existing tools?+
Yes — Stripe, Resend, Twilio, WhatsApp, Zapier, Calendly, Google Workspace, Xero, QuickBooks. If it has an API, we can wire it in.
What about data security?+
Every web app ships with Postgres row-level security by default. Roles, permissions, audit trails — set up properly, not as an afterthought.
Do I need a developer to maintain it?+
No. Because it's on Lovable, you can prompt your way to changes. We hand you a clean codebase and you keep iterating — or keep us on retainer for bigger work.
How much does a custom web app cost?+
From £3,000 for a focused tool, £3,500+ for a custom CRM. Most projects land between £5,000 and £12,000 depending on integrations and roles. Fixed quote on the call.
You built it fast — we make it found.
Book a 30-minute build call. Walk away with a fixed quote and a delivery date.