— The brief
A modern UK therapy platform that doesn't feel like a marketplace.
The founders wanted a serious clinical brand — warm, considered, obviously human — without resorting to a generic Psychology Today-style directory. Clients should be able to read about an approach, browse therapists, and book a session in a single calm flow. Therapists should be able to apply, onboard and manage their own profile without emailing an admin.
The brand also had to cover everything from individual therapy to couples, family and addiction work — without feeling fragmented.
— What we shipped
Brand, directory, booking and therapist portal — one stack.
01 / BRAND
Editorial therapy brand
Logo, typography and a warm, grounded visual system designed to feel clinical without feeling cold.
02 / DIRECTORY
Filterable therapist directory
Search by issue, modality and location. Each therapist gets a long-form profile page with credentials and intro video.
03 / BOOKING
Direct booking flow
Clients book a session with a specific therapist — no marketplace fee, no third-party scheduler in the middle.
04 / PORTAL
Therapist onboarding portal
Auth-gated portal where therapists apply, upload credentials and manage their own listing and availability.
“We don’t want a marketplace. We want a clinic — that lives on the internet.”
— How we built it
Lovable for the whole stack — site, auth, database, admin.
The directory, booking flow and therapist portal all share the same Lovable Cloud database, with role-based access for clients, therapists and the leadership team. New therapist applications land in a single admin queue; once approved, their profile is live without any deploy step.
We’re a UK Lovable agency building custom platforms like this and a Lovable SEO agency getting them ranked for the queries their clients actually search for.
— The outcome
A clinical-grade therapy brand, fully owned.
Online Therapy Group now run their entire client journey — discovery, booking and therapist onboarding — from a single Lovable build they own outright. No per-listing fees, no marketplace bidding, no SaaS churn.